Portfolio

Featured Work

A collection of communication strategies, editorial content, and visual storytelling designed to help organizations connect with employees, customers, and leaders.

Enterprise Communications

Associate Program Launch

ADP

The Challenge
Develop an enterprise-wide communication campaign to introduce a new associate program across multiple business units while balancing executive priorities, technical limitations, and evolving timelines.

My Role

  • Communication strategy
  • Campaign planning
  • Executive messaging
  • Email campaign development
  • Visual design
  • Associate guide creation

Deliverables

  • Executive communications
  • Multi-email campaign
  • Associate onboarding guide
  • Digital assets
  • Presentation materials

Employee Engagement Campaigns

ADP

Created integrated communication campaigns supporting organizational initiatives, employee engagement, and business transformation.

Highlights

  • Campaign strategy
  • Executive messaging
  • Infographics
  • Motion graphics
  • Digital communications
  • Internal branding

Editorial & Executive Communications

Helping leaders communicate complex ideas with clarity, authenticity, and purpose.

Featured work includes:

  • Executive presentations
  • Leadership messaging
  • Articles
  • Thought leadership
  • Internal announcements
  • Strategic communications

Visual Storytelling

Design isn’t decoration. It’s communication.

Projects include:

  • Infographics
  • Interactive PDFs
  • Digital guides
  • Presentation design
  • Illustration
  • Brand systems
  • Motion graphics

Accessibility & Inclusive Design

Every audience deserves access to information.

Experience includes:

  • WCAG-compliant documents
  • Accessible PDFs
  • Screen reader optimization
  • Color contrast evaluation
  • Inclusive communication practices

Brand & Digital

Helping organizations build consistent, engaging digital experiences.

Projects include:

  • WordPress websites
  • Content strategy
  • Landing pages
  • Visual identity
  • Social media assets
  • Digital marketing materials

My Process

Every project begins with one question:

What does the audience need to understand, feel, or do?

From there, I combine research, strategy, writing, and design to create communications that are clear, engaging, and effective.

  1. Discover the business challenge.
  2. Understand the audience.
  3. Develop the communication strategy.
  4. Create compelling content and visuals.
  5. Refine through collaboration and feedback.
  6. Measure success and optimize.

Results

The best communications don’t simply inform. They build trust, simplify complexity, and inspire action.

Whether I’m developing an executive communication strategy, designing an employee campaign, or translating technical information into human language, my goal is always the same:

Create communications that people actually read, understand, and remember.

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